✦ The Gilles Family Logo – A Reflection of My Vision ✦
When you look at the Gilles Family logo, it's more than just a design. It’s a true reflection of the values, vision, and foundation I’m building this business upon. Every element of the logo has meaning — and I’d like to share with you how it represents who we are.
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1. The Intersection of “G” and “F”
The logo is built around two key letters: “G” for Gilles and “F” for Family. This wasn’t random — I chose to intertwine them because together they form strength. Just like we believe in the power of unity and family.
The “G” represents my identity, while the “F” emphasizes what’s most sacred to me: family, togetherness, and solidarity.
2. The Color Choices: Light Blue & Dark Blue
Light blue symbolizes peace, stability, and openness — values we bring to every customer and partnership.
Dark blue highlights strength, professionalism, and credibility — everything we strive to build daily as we grow Gilles Family into a trusted name.
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3. Simplicity in Form
The logo is clean, uncluttered, and breathable — and that’s intentional. I want people to recognize it easily, whether it's on a t-shirt, a website, or the packaging of a local product.
This simplicity is meant to reflect clarity and transparency — exactly how we operate our business.
4. The “GILLES FAMILY” Typography
I chose a typography style that is classic, modern, and neutral. It reflects who we are: serious, professional, and grounded.
It also brings the name front and center — my name, my family’s name, which is the foundation of everything I’m building.
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✦ Areas I’m Still Refining
Even though I’m proud of this logo, I always believe in improving and evolving.
For example, I noticed that the “F” currently stands out more than the “G,” which makes the visual balance a bit uneven. I’m considering making the “G” more prominent to better represent both Gilles and Family equally.